What is it?
Get someone to pour a bucket of ice cold water over your head then nominate three other people to do it to raise money for ALS Association (in the USA) and MND Association (in the UK). Oh, and film it and share it on social media with the hashtag #IceBucketChallenge for the purpose of spreading the campaign and raising awareness of the disease. People are asked to donate $10 if they do it and $100 if they decline.
According to the Los Angeles Times, it was the created by 29-year-old ALS patient Peter Frates. The former captain of the Boston College baseball team drew inspiration from one of the club’s post-game rituals and challenged some local athletes on Twitter to get iced.
How has it gone viral? Who’s done it?
Cristiano Ronaldo, Steven Gerrard, Lady Gaga, Usain Bolt, Justin Timberlake, Bill Gates, Britney Spears, Ricky Gervais, Steven Spielberg and many more…
What has it achieved for the ALS charity?
The challenge has raised more than $7.6 million for the ALS Association thanks to 146,000 new donors since July 29, compared to the $1.4 million raised during the same period last year, according to the Journal.